Dolly Day Unifies San Francisco in Celebration of an Icon

SAN FRANCISCO, CA — Today, organizers announced Dolly Day, a free, public celebration of life honoring the music, generosity, and spirit of Dolly Parton, taking place Friday, September 25, from 12:00 to 3:00 PM in historic Union Square, San Francisco. The party comes as California state senators move to make September 25 "Dolly Parton Day" statewide in honor of her literacy legacy, per a recent announcement from the Office of Senator Shannon Grove.

Dolly Day is designed as a joyful gathering rather than a somber remembrance—an afternoon of live music, community spirit, and all-out glam in the heart of the city. The event invites fans, families, diehards, and newcomers alike to come together in tribute to someone whose songwriting, generosity, and warmth touched millions of lives worldwide.

"Dolly spent her life giving joy to people through her music and philanthropy. She is truly one of the most inspiring and universally-loved figures of our time," said event organizer Matt "Haze" Kaftor of Gold Digger Records. "Dolly Day isn't about mourning. It's about coming together to celebrate everything she gave us, loudly and proudly, the way she'd want it."

"Union Square has seen generations of San Franciscans come together for celebrations, performances and unforgettable moments," said San Francisco Recreation and Park General Manager Sarah Madland. "There's something wonderfully Dolly about turning the heart of the city into a big, joyful celebration filled with music, community and, of course, plenty of sparkle. We're thrilled to welcome everyone to the square to celebrate her."

"Dolly Parton touched so many lives, including the lives of children right here in San Francisco," said Mayor Daniel Lurie. "Through Dolly Parton's Imagination Library, every child in San Francisco is eligible to receive a free book monthly until their 5th birthday. Since launching last year, more than 11,000 children have participated in the program, and more than 64,000 books have been placed into the hands of young readers across our city. Her legacy will live on through every child who discovers a love of reading because of her generosity. Thank you, Dolly."

The afternoon will feature live performances, tributes, and community programming, with a full lineup to be announced as plans are finalized. The event is free and open to the public, with no ticket or registration required.

Businesses and individuals interested in sponsoring, performing, or volunteering are encouraged to reach out directly.

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